Jan 232013
 

Guinness 3Tick followed tock, followed tick, followed tock, followed tick… though maybe not anymore; as the latest ad campaign from Guinness (the brand who’s infamous, instantly recognizable, and infinitely memorable ad campaigns have given us the humorous Rutger Hauer ads, the evolving backwards ad, and officially the “Best ad of all time” (the surfer), doesn’t focus on how Good Things Come to Those Who Wait, but on never settling for the ordinary.

Set in 1890s Bohemia the new ad continues to emphasise the brand’s quality credentials via a metaphor of a clock that chooses not to settle for the ordinary but to be Made of More. It tells the tale of a town clock which not only has a mind of its own, but the ability to control time in order to enhance the lives of the townspeople; speeding through mundane events, reversing time to stop unfortunate events, and slowing it to a near standstill in order to preserve the more precious moments in life.

The latest in Guinness’ black and white ads (excellently mirroring the look of the infamous stout), ‘Clock’ follows a long line of hugely successful ad campaigns (including a number of multi-award-winning and hugely influential ads – including the ad with the dancing man) promoting the favourite tipple of entire nation, a brand which has been around for 254 years when Arthur Guinness, founder of the drink, signed a 9,000 year lease to open the St James Brewery in Dublin, and comes in three different varieties; Guinness Draught (which was launched in British pubs in 1959 to celebrate the 200th anniversary of the signature of the lease), Guinness Original, and Guinness Foreign Extra Stout.

You can watch the latest Guinness advert (featuring the new slogan – MADE OF MORE™) below, or for more information you can visit the official Guinness website here.

Matt Wheeldon.

This post was sponsored by Guinness.