Teaming up with Google’s Creative Lab and London Agency Banana Stand for an inventive new product, unique piece of movie marketing, and a true UK first, Sony Pictures Home Entertainment have found an innovative way of reminding us the 22 Jump Street DVD and Blu-ray is being released this coming Monday; placing six different clips from the film on a flippable, spin-able, virtual cube which is now available to view below.
Focussing on the angry, foul-mouthed outbursts of Jump Street’s Captain Dickson (played by rapper, and returning star, Ice Cube), the cube allows you to rotate and view the clips as you chose, offering the possibility to create new and ever-changing combinations of Dickson’s expletive-packed rants.
Jonah Hill and Channing Tatum return as undercover heroes Schmidt and Jenko in 22 Jump Street; a film which is without a doubt the best sequel to a 2012 big screen adaptation of an ‘80s TV show starring Johnny Depp ever released, and “a clever, witty, brilliantly self-aware comedy” according to our full review, which can be found here.
22 Jump Street is available now on Digital HD through Google Play and other digital services, and will be released on Blu-ray™ and DVD on November 17.
Matt Wheeldon – @TheMattWheeldon.
